{"id":12055,"date":"2026-04-30T11:38:13","date_gmt":"2026-04-30T08:38:13","guid":{"rendered":"https:\/\/ukrfavorit.ua\/bez-katehorii\/ukrfavorit-team-at-the-19th-ukrainian-marketing-forum-insights-shaping-the-marketing-of-the-future\/"},"modified":"2026-04-30T11:57:02","modified_gmt":"2026-04-30T08:57:02","slug":"ukrfavorit-team-at-the-19th-ukrainian-marketing-forum-insights-shaping-the-marketing-of-the-future","status":"publish","type":"post","link":"https:\/\/ukrfavorit.ua\/en\/blog-en\/ukrfavorit-news\/ukrfavorit-team-at-the-19th-ukrainian-marketing-forum-insights-shaping-the-marketing-of-the-future\/","title":{"rendered":"Ukrfavorit team at the 19th Ukrainian Marketing Forum: insights shaping the marketing of the future"},"content":{"rendered":"\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">We do not stand still &#8211; we invest in development!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Ukrfavorit team continues to systematically strengthen its marketing expertise in order to meet the challenges of the modern market, quickly adapt to changes, and stay one step ahead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the key events this year for the marketing community was the <a href=\"https:\/\/marketingforum.com.ua\/\">19th Ukrainian Marketing Forum<\/a>, which took place on April 23-24, 2026. This is one of the largest platforms in Ukraine, bringing together businesses, experts, and innovators to discuss the future of marketing and communications. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the event<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each year the forum gathers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>hundreds of participants from various business sectors<\/li>\n\n\n\n<li>leading marketing directors, strategists and market practitioners<\/li>\n\n\n\n<li>real cases and tools that work in modern conditions<\/li>\n\n\n\n<li>current trends, analytics and insights for business development<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This year&#8217;s theme is A PATH THROUGH DARKNESS. HOW TO LIVE IN A BROKEN WORLD. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key forum topics<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The forum program covered a wide range of strategic areas:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Marketing in an unpredictable world<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>business development in uncertain times<\/li>\n\n\n\n<li>new models of management and adaptation<\/li>\n\n\n\n<li>transformation of the role of marketing director<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Brands and emotions<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>emotion design in communications<\/li>\n\n\n\n<li>building brand love<\/li>\n\n\n\n<li>collaboration as a growth tool<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Anti-crisis communications<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>building strategies in crisis normality<\/li>\n\n\n\n<li>the role of communications during war and social change<\/li>\n\n\n\n<li>trust as the foundation of a brand<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Business and transformation<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>scaling companies<\/li>\n\n\n\n<li>development of Ukrainian brands on the global market<\/li>\n\n\n\n<li>innovation and customer experience<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. \u041b\u044e\u0434\u0438\u043d\u0430 \u0432 \u0446\u0435\u043d\u0442\u0440\u0456 \u0437\u043c\u0456\u043d<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>adaptation of society<\/li>\n\n\n\n<li>\u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0456\u044f \u0437\u043c\u0456\u043d<\/li>\n\n\n\n<li>the role of business in supporting people<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Among the forum speakers are leading market experts, including representatives of Ukrainian and international companies, marketing directors, entrepreneurs and strategists who are shaping the new business reality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0423\u0447\u0430\u0441\u0442\u044c \u043a\u043e\u043c\u0430\u043d\u0434\u0438 \u00ab\u0423\u043a\u0440\u0444\u0430\u0432\u043e\u0440\u0456\u0442\u00bb<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Karina Stryzhak, a marketing specialist at the company, attended the forum to gain relevant insights and practical tools for further developing marketing approaches in the company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u043d\u0430\u0441 \u0442\u0430\u043a\u0430 \u0443\u0447\u0430\u0441\u0442\u044c &#8211; \u0446\u0435 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u0434\u0456\u044f, \u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u0430 \u0456\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0456\u044f \u0432 \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What do we get from such events?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Participation in such forums allows us to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0443\u0432\u0430\u0442\u0438 \u0441\u0443\u0447\u0430\u0441\u043d\u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438<\/li>\n\n\n\n<li>receive practical cases from real businesses<\/li>\n\n\n\n<li>strengthen the strategic vision of development<\/li>\n\n\n\n<li>to form more effective communication approaches<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclusion<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, marketing is not just about advertising.<br\/>It&#8217;s about strategy, analytics, speed of decision-making, and the ability to anticipate change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Ukrfavorit team is confidently moving in this direction, integrating the best market practices into its daily work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd17 More details about the event: <a href=\"https:\/\/marketingforum.com.ua\/\">https:\/\/marketingforum.com.ua\/<\/a><\/p>\n<\/div>\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">How to contact us?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Write to us: info@ukrfavorit.com.ua<br\/>Call us: 0800 33 92 85 (toll-free).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scan the QR code and join our social networks!<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" width=\"937\" height=\"937\" src=\"https:\/\/ukrfavorit.ua\/wp-content\/uploads\/2025\/11\/image.webp\" alt=\"\" class=\"wp-image-11340\" style=\"width:188px;height:auto\" srcset=\"https:\/\/ukrfavorit.ua\/wp-content\/uploads\/2025\/11\/image.webp 937w, https:\/\/ukrfavorit.ua\/wp-content\/uploads\/2025\/11\/image-500x500.webp 500w, https:\/\/ukrfavorit.ua\/wp-content\/uploads\/2025\/11\/image-600x600.webp 600w, https:\/\/ukrfavorit.ua\/wp-content\/uploads\/2025\/11\/image-100x100.webp 100w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Together we move the industry forward!<br\/>Phone:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">+38 (067) 333-92-85<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">+38 (066) 333-92-85<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">+38 (044) 333-92-85<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ukrfavorit Press Service<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We do not stand still &#8211; we invest in development! The Ukrfavorit team continues to systematically strengthen its marketing expertise in order to meet the challenges of the modern market, quickly adapt to changes, and stay one step ahead. One of the key events this year for the marketing community was the 19th Ukrainian Marketing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2139],"tags":[],"class_list":["post-12055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ukrfavorit-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ukrfavorit team at the 19th Ukrainian Marketing Forum: insights shaping the marketing of the future | Ukrfavorit<\/title>\n<meta name=\"description\" content=\"Ukrfavorit team at the 19th Ukrainian Marketing Forum: insights shaping the marketing of the future \u2013 \u0423\u0437\u043d\u0430\u0432\u0430\u0439\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0438\u0437 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439 \u043e\u0442 \u0423\u043a\u0440\u0444\u0430\u0432\u043e\u0440\u0438\u0442\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ukrfavorit.ua\/en\/blog-en\/ukrfavorit-news\/ukrfavorit-team-at-the-19th-ukrainian-marketing-forum-insights-shaping-the-marketing-of-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ukrfavorit team at the 19th Ukrainian Marketing Forum: insights shaping the marketing of the future | Ukrfavorit\" \/>\n<meta property=\"og:description\" content=\"Ukrfavorit team at the 19th Ukrainian Marketing Forum: insights shaping the marketing of the future \u2013 \u0423\u0437\u043d\u0430\u0432\u0430\u0439\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0438\u0437 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439 \u043e\u0442 \u0423\u043a\u0440\u0444\u0430\u0432\u043e\u0440\u0438\u0442\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ukrfavorit.ua\/en\/blog-en\/ukrfavorit-news\/ukrfavorit-team-at-the-19th-ukrainian-marketing-forum-insights-shaping-the-marketing-of-the-future\/\" \/>\n<meta property=\"og:site_name\" content=\"UKRFAVORIT - 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